THE WORK partnered with AI-powered education company Matter and Space to innovatively bring their company mission and vision to life.
We wrote and produced a sci-fi short film that leans into indigenous culture and sustainability to allow viewers to envision a better future for themselves and society, channeling hope into newfound brand affinity.
As part of our ongoing youth workshop series, THE WORK conducted primary research around Gen Z / Alpha to amass insights around learning, mental health, and social media.
80% of students have at least four of these barriers impacting their academic performance:
In an effort to help Chegg redefine its product value prop for modern-day learners, THE WORK conducted in-depth qualitative and quantitative research, uncovering that today’s students truly need holistic, ongoing support, not just answers.
Grounded in this insight, we developed a unified product vision to boost loyalty and differentiate from competitors. We embedded directly with their product teams to drive concept development and validation, and created narrative tools and a product roadmap to align teams and leadership around this new product direction.
With a bold ambition to deliver human-centered learning in the age of AI, education technology company Matter and Space partnered with THE WORK to complete a deep product exploration into what learning could look like in a world shaped by dialogic AI.
We worked alongside leadership and product teams to drive the strategic thinking and to develop and validate a clear product vision.
The result: a north star that aligned cross-functional teams around a shared roadmap that felt both ambitious and achievable.
Inspired by nature as technology to drive connection, curiosity, and adoption, we envisioned the MAS product experience moving beyond rigid utilitarian screens into a future of intuitive, adaptive environments that feel alive and responsive to learner needs.
At the heart of the technology is L.E.—a dialogic AI interface vital to learner engagement and product effectiveness. We developed a detailed strategic blueprint defining L.E.’s personality architecture, design, and implementation, empowering internal teams to bring to life a hyper-personalized and responsive teacher in every learner’s pocket.
THE WORK partnered with John Legend to build a self-care brand that celebrates the beauty and uniqueness of melanin-rich skin. We developed Loved01—an affordable and accessible self-care line created with the care and intention of a luxury brand.
Drawing inspiration from the infinite expansiveness of celestial formations and the Greek goddess of sight, THE WORK developed the name and brand for THIA to embody clarity, intuition, and visionary intelligence.
THE WORK partnered with John Legend to bring his Grammy Award–winning catalog to life, Vegas style, with a loosely biographical retelling of his musical journey—from his early roots in the church and playing small clubs in New York, to meeting his now-famous wife. A true spectacle of love, soul, and staying true to your roots.
THE WORK partnered with SNHU and the Lumina Foundation to launch FUTURE WITHOUT FEAR, a multimedia art and culture experience elevating the voices of a generation at risk, including underserved and LGBTQ+ youth.
Bad Bunny wearing FUTURE WITHOUT FEAR “Cruz Cowboys” cardigan
